Parfums Christian Dior Launches Sustainability Program

Parfums Christian Dior has unveiled its sustainability strategy. “Beauty as a Legacy” is a five-pillar plan designed to reduce Parfums Christian Dior’s impact on the planet and communities by 2030.

The plan is centered around flowers—the key element of every Parfums Christian Dior fragrance creation. The Beauty as a Legacy program revolves around:

• Regenerative cultivation,
• Cultural responsibility,
• Responsible beauty,
• Eco-design and
• Climate preservation.

The plan lays the groundwork for more sustainable ways of operating overall.

As part of regenerative cultivation, Parfums Christian Dior will harness the power of flowers to revitalize ecosystems in its gardens and beyond, and support communities where they are located. At the same time, the company is speeding up its transition to organic and/or regenerative agriculture for its signature and key ingredients. Seventy percent of Dior’s gardens already use such practices. Among other commitments is that by 2026, all of the natural raw materials grown in Dior’s gardens and partnering gardens, of which there are 42, will be certified by the Union for Ethical Bio Trade.

For instance, Parfums Christian Dior is running a program with an organization called Hectar, which is the world’s biggest agricultural campus dedicated to regenerative cultivation. The goal is to launch a scalable education curriculum that is focused on regenerative flower farming by 2023.

This year, Parfums Christian, part of LVMH, is introducing a biodiversity impact assessment to find the main levers of biodiversity regeneration. The brand invests in partnerships, as well, such as with UNESCO and its Man and the Biosphere Programme.

As part of the responsible beauty pillar, Parfums Christian Dior will ensure 80% of its products contain more than 90% of ingredients coming from natural origin by 2030, and that it uses 80%  biodegradable and non-eco-toxic ingredients by 2030.

The eco-design pillar has among its main commitments the phasing out of virgin fossil plastics from all of its packaging by 2028. Parfums Christian Dior sets out to reduce packaging material weight by 50% by 2030.

Regarding the climate, it has outlined numerous targets. These include achieving carbon neutrality of Parfums Christian Dior’s operation sites on scope 1 and 2 in France by 2024. By 2026, all of the electricity on self-operated sites around the world will come from renewable sources.